Huffington Post - I regularly do training on LinkedIn and have spoken to many groups on how to use LinkedIn. Two things that I notice are constantly coming up are questions around content and connections. While it's great to work on things like your summary and profile, I do think the most critical elements are content you share and connections you make. Think about it... associating your personal brand with the content of your posts that go on your timeline (which your connections see) makes you stand out and become synonymous with that content. This builds credibility and trust. Content to share There are two places I think are best for content sharing on LinkedIn - the 'share an update' section on your LinkedIn home page and on LinkedIn Pulse. Every time you 'share an update' on LinkedIn it goes into the news feed of your LinkedIn connections. Regular updates related to your field of expertise increases your visibility and positions you as a leader. LinkedIn Pulse is an online news aggregation
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