Business Insider - Getting people to download apps is a big business and Google just upped its ante. Over the past several years, mobile app install ads have swelled in popularity because they drive significant downloads and have a clear return on investment for developers. Facebook in particular has seemed to dominate this area, partially through ad placement on the prime real estate of its News Feed. But Google just announced at its I/O developers' conference that it has now driven more than 2 billion app installs, the same number than Facebook announced at its own developers' conference in April. On the search giant's end, that's a significant improvement from last year, when it claimed only "hundreds of millions" to Facebook's 1 billion app installs. Although Facebook is expected to have higher net display ad revenues than Google, according to eMarketer, the search giant's growth in this area seems strong. "We've more than doubled our volume," Sissie Hsiao, product management director for mo
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